Freediving London Ltd — Privacy Policy

Effective 1 September 2026

1. Who We Are

Freediving London Ltd is a UK company (company number 15773714). We are the data controller for any personal data you provide to us.

For privacy enquiries, contact: hello@freedivinglondon.co.uk

2. What Data We Collect

We collect personal data in the following ways:

Course and Trip Bookings

Name, email, phone number, date of birth
Address and emergency contact details
Medical history and health information
Payment information (processed securely; we do not store card details)
Dietary requirements and accessibility needs

Medical Screening

Complete medical questionnaire (required before all courses and trips)
Health declarations and medical conditions
Medications and allergies
Fitness to participate statement

Website Use

Email addresses from contact forms or newsletter signups
IP address and browser information (via website analytics)
Cookies (see section 10 below)

Photographs and Video

Images and videos taken during courses or trips for marketing and instructional purposes

Communication

Email addresses and messages sent through contact forms
Phone numbers for booking confirmations and reminders

3. Legal Basis for Processing

We process your data under the following legal bases:

Contract: To deliver courses, trips and services you have booked
Legal Obligation: To comply with AIDA safety standards, emergency services requirements, and UK health and safety law
Consent: For marketing emails (you can opt out at any time), photography and video recording
Legitimate Interest: To improve our services, prevent fraud, and manage our business

4. Why We Collect This Data

We collect personal data to:

Process your booking and payment
Conduct medical screening and safety assessment
Deliver courses, training and trips safely
Comply with AIDA standards and UK law
Contact you about your booking, changes or emergency situations
Send you marketing emails (only if you consent)
Improve our website and services
Handle complaints and disputes
Maintain safety records

5. Who We Share Your Data With

We share your personal data with:

Instructors and staff: Medical information and booking details necessary to deliver your course or trip safely
Venue partners: Basic booking and safety information to manage pool access and emergency procedures
Payment processors: Payment details to process your booking (PCI-DSS compliant)
Emergency services: Your emergency contact details and medical information if you require emergency assistance
Our accountant: Basic booking and payment data for financial records (anonymised where possible)
Mailchimp: Email addresses only, if you subscribe to our newsletter

We never sell your data to third parties. We do not share data with anyone outside the UK or EEA without your explicit consent.

6. Medical Data and Safety Records

Medical information is treated as highly confidential. We collect it only to assess your safety and fitness to participate. It is:

Shared only with instructors and safety staff on a need-to-know basis
Never shared for marketing purposes
Retained for a minimum of 3 years (AIDA safety requirement)
Stored securely, separate from other booking information

Providing false or incomplete medical information may result in your exclusion from courses without refund and may void your insurance cover.

7. Data Retention

We retain your data for the following periods:

Medical screening and safety records: Minimum 3 years (AIDA compliance requirement)
Booking and payment records: 6 years (UK tax and legal requirement)
Marketing consent records: Until you unsubscribe
Photographs and video: Indefinitely (for archival and marketing purposes, unless you request deletion)
Website analytics data: 26 months (deleted automatically)

After these periods, data is securely deleted unless legal obligations require longer retention.

8. Your Rights

Under UK GDPR, you have the right to:

Access: Request a copy of the personal data we hold about you
Correction: Ask us to correct inaccurate or incomplete data
Deletion: Request deletion of your data (subject to legal retention requirements)
Restrict Processing: Ask us to limit how we use your data
Portability: Receive your data in a portable format
Object: Opt out of marketing communications or certain processing
Withdraw Consent: Withdraw consent for photography, video or marketing at any time

To exercise any of these rights, contact: hello@freedivinglondon.co.uk

We will respond within 30 days. If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Children and Under-18s

Participants under 18 must be accompanied by a parent or guardian. We collect data about under-18s only:

For the purpose of delivering safe courses and trips
With parental or guardian consent
In the same manner as for adults

Parents or guardians have the right to request access to or deletion of their child’s data (subject to safety and legal requirements).

10. Cookies and Website Analytics

Our website uses cookies to:

Remember your preferences
Analyse website traffic (Google Analytics)
Process your booking

Most browsers allow you to refuse cookies or alert you when cookies are used. If you disable cookies, some website functions may not work properly.

We do not use cookies for tracking or marketing purposes beyond our own website analytics.

11. Transfers Outside the UK

We do not routinely transfer data outside the UK or EEA. If we need to do so (for example, to contact emergency services overseas during a trip), we will:

Only transfer data necessary for your safety or to deliver the service
Ensure the recipient has adequate data protection
Obtain your consent where practical

12. Security

We take data security seriously and use:

Encrypted data storage
Restricted access (staff only on a need-to-know basis)
Secure payment processing (PCI-DSS compliant)
Regular security reviews

However, no online transmission is completely secure. You provide data to us at your own risk, though we will take all reasonable precautions to protect it.

13. Third-Party Links

This website may contain links to third-party sites (payment processors, social media, etc.). We are not responsible for their privacy practices. Always review their privacy policies before providing data.

14. Changes to This Policy

We may update this privacy policy at any time. Changes apply from the date of posting on this website. Continued use of our services constitutes acceptance of any changes.

15. Contact Us

For privacy enquiries or to exercise your rights:

Freediving London Ltd
70 The Avenue
Gosport, Hampshire PO12 2JU
Email: hello@freedivinglondon.co.uk

Or contact our Data Protection Officer by email, referencing “Data Subject Request” in the subject line.

Last reviewed: 1 September 2026

Freediving London Ltd | Company number 15773714
Registered office: 70 The Avenue, Gosport, Hampshire PO12 2JU